Personal training is a growing industry, so there's opportunity for anyone who wants to pursue it! You can start your own studio or become an independent trainer. If you're an entrepreneur or just want the flexibility of working on your own schedule, this may be a great option for you. Here are some strategies you can use to sell personal training:
Goals for client to achieve
- Make a list of the goals you want to help your clients achieve.
- Make sure they are specific, measurable and realistic.
- Set a time limit for each goal so that you can track progress over time.
Create a plan for how you will achieve your client's goals.
- Set goals based on the client's needs.
- Don't be afraid to tell the client what you think is best.
- Don't be afraid to ask for help from a professional trainer, if necessary (this can be especially helpful if your client has an injury or health condition).
- Don't be afraid to ask for help from your peers, who are likely in similar situations as you and may have had similar experiences with their clients and fitness goals
Suggested goals include such things as: -To increase revenue by 10% over the next year. -To cut expenses by 5% over the next quarter.
Create a referral program
- Create a referral program.
- Incentivize clients to bring in new business by offering them something in return, like rewards or discounts on their next training session. For example, if you offer group classes and personal training sessions, you could give a discount on the cost of training if they bring in another client who signs up for personal training as well. This also allows you to build relationships with potential customers before they become clients by providing value upfront rather than asking them for money later (which may turn off some people).
- Make sure it's worth it! The incentive should be related to your business and valuable enough that people will want to take advantage of it--and not just some gimmick like "free pizza" or "a free T-shirt." Also make sure there are ways for you track referrals so that if someone doesn't follow through with one after receiving the initial offer, then he/she won't qualify again until after another six months has passed since signing up initially
Finally, don't be afraid to ask for help from your clients. They are the ones who are going to be most affected by your decisions, so they should have a say in what's best for them.
If you're a personal trainer, chances are that you have a lot of clients who live far away from your gym or home office. If this is the case for you and one of your clients would like to train at their house instead, invite them to come over! This can be an effective way to build trust with new clients and also help them feel more comfortable with their decision in hiring you as their personal trainer.
It gives control over the environment so that there are no distractions (like noisy kids running around) and it allows both parties an opportunity to get to know each other better before making any further plans together. It also gives each other an opportunity show off how great our houses look by having someone else come over!
Host an open house at home or at the gym
Hosting an open house is a great way to get people in the door, as it's more personal than a traditional business event. Invite clients, friends and family members, and even random gym members who may be interested in your services.
You can also use social media to promote the event by posting about it on Facebook or Instagram--or even better yet: send out invitations via email! Ask attendees to bring their friends along with them so that you can grow your client base even further.
If you have kids (or if some of your potential clients do), consider hosting this type of event during nap time or when school is not in session so that families with children can attend without worrying about finding childcare solutions outside of normal operating hours at daycares and schools.
Offer multiple options to fit each individual's needs and schedule
One of the best ways to ensure that personal training clients stick around is by offering them a variety of options that can be mixed and matched to fit each individual's needs and schedule. This includes:
- Offering different types of workouts (e.g., strength-training, cardio).
- Offering varying lengths for each session (e.g., 30 minutes or 60 minutes).
- Offering different locations for your sessions (e.g., at home or in a gym).
If you are new to this business model, don't be afraid to experiment with different combinations of these variables until you find what works best for your clientele!
If you're a new personal trainer, it can be difficult to get clients. You may not have the reputation or experience that other trainers do. However, there are ways for you to partner with local businesses that offer deals or special discounts to members of clubs that are part of a larger network, like Curves International or Anytime Fitness.
One benefit of working with these types of companies is that they already have an established customer base. When they offer discounts on services such as personal training sessions and yoga classes (for example), this increases their visibility within their community--and brings in more customers! As part of this partnership arrangement, you'll receive some financial compensation from the business owner for helping them market themselves better through word-of-mouth referrals from clients who've received deals through your service agreement together."
Personal training is a growing industry, so there's opportunity for anyone who wants to pursue it!
You can start small and grow your business as you learn more. And the best part? You'll be helping people get healthier, which is always rewarding in itself.
Conclusion
We hope that these tips have inspired you to think about how you can use them in your own personal training business. Remember that the key is to be creative, flexible and willing to try new things. The more you experiment with different strategies and tactics, the more likely it will be that one of them works well enough for people to see value in what you offer.
