Motivating your members is one of the most important aspects of running a successful gym. However, it can be difficult to motivate people in a way that works for everyone. To keep members coming back to the gym week after week, you need to understand what motivates each person so you can tailor their workouts and training programs accordingly. The following are some great ways to increase motivation among your clients:
Ask them what they would like to see happen
- Ask them what their goals are.
- Ask them what motivates them.
- Make sure you get their email address and send them weekly updates on how they are progressing towards their goals, as well as reminders of when it's time for the next workout session at the gym (and any other information that might be helpful).
- Let members know that if they're having trouble completing their workout, it's ok to take a break for a few minutes before starting again; this will help keep motivation high!
Don't forget that your members are the experts
They know what they need to stay motivated and get the results they want. As a gym owner or manager, you may think it's obvious how to best motivate each member of your team, but that isn't always true.
It's important to understand what motivates each client individually so you can be better able to motivate them during their visits to your facility. Here are some questions you can ask yourself when trying to figure out how best to help each client: What is it about my gym that appeals most? What do they like least about their current routine? What are their goals for working out at my facility (or elsewhere)?
Consider changing up your amenities
If you're looking for ways to keep your gym members motivated, consider changing up your amenities. This can be as simple as adding more equipment or classes, or it can be a complete overhaul of the entire gym.
- Add more equipment: If you have fewer than 10 pieces of equipment in each room, consider adding more (especially if some pieces are outdated). You may want to consider purchasing new machines like ellipticals and treadmills with built-in screens so that people can use them while watching Netflix or Hulu on their phones at the same time.
- Add more classes: Consider offering new classes such as hot yoga or spin classes that people would not normally try at home because they don't have room for these types of workouts there--or simply because they haven't heard about them yet! Be sure not only to offer these types of classes but also advertise them heavily so they get plenty of attention from potential customers who might otherwise overlook them when browsing through their fitness options online before signing up with another facility nearby instead."
Invite a motivational speaker, trainer, or other expert
You might want to consider inviting a motivational speaker, trainer, or other expert to come speak to your members once a month. This can be done in person or over Skype.
- Who should be invited?
- If you have a large gym and are trying to get more people through the door, then having an expert visit is probably best for you.
- If you're still trying to get started as a small business and just want some fresh ideas on how to grow your membership base, then hiring someone local might be better for your needs at this point in time (and if so, we'd love for them to speak at one of our upcoming events!).
Consider hosting events outside of the gym
- Consider hosting events outside of the gym like races or charity events. This will help boost morale and keep everyone motivated to train as hard as possible.
- Encourage members to work out with friends, family, and even strangers who are also interested in fitness. It's easier to stay motivated when you're accountable for your actions--and working out with others makes it easier for you to do so!
- Offer personal training services that cater specifically to each individual's needs while still keeping them focused on reaching their goals at all times (i.e., workout plans tailored specifically toward their needs).
Keep members on track by providing them with workout plans
- Keep members on track by providing them with workout plans tailored to their individual needs. This will help motivate them in their workouts because it shows that you care about their success and have put thought into helping them succeed at their goals.
- Don't assume that all of your clients have similar goals or motivations for working out at your gym. Take some time to learn about each person's specific needs so you can be better able to motivate them during their gym visits.
Not everyone is the same so don't assume that all of your clients have similar goals or motivations
It's a common mistake for gym owners to assume that all of their clients have similar goals or motivations for working out at their gym. In reality, not everyone is the same so don't make this assumption! Take some time to learn about each person's specific needs so you can be better able to motivate them during their gym visits. This will also help you increase program compliance and get more people coming back regularly once they start working out with you. If you can address this issue with them, they will be more likely to come back and stay motivated during their workout sessions.
You can design personal training programs tailored to their needs
It's important to understand that motivation is individual. What motivates one member may not be enough for another. It's also crucial to tailor personal training programs to meet each member's needs and goals, as this will increase program compliance.
There are many different motivations for people who join gyms: Some want to get stronger, others want to lose weight or tone up their abs; some of them want help with specific exercises like squats or deadlifts while others just need someone there cheering them on every step of the way (or maybe even holding their hand).
Conclusion
The key to motivating your members is to understand what motivates each person individually. If you can do this, then it will be much easier for you to design personal training programs that are tailored to their needs which will ultimately increase program compliance and help keep people coming back!
