If you're a health and wellness coach, you know how much work it takes to run your business. You have to choose an area of specialization, craft a message that resonates with clients, find the right contacts—and then actually get those clients! While most coaches charge anywhere from $50 to $500 per session (and some even more), there's no reason why your rates need to fit within that span. If you've spent years building up your expertise and experience, charging less than other people in your field is disrespectful of all the effort that went into getting where you are today.
$50-$100 per session
As a new coach, you may be tempted to charge less than you're worth, but that's not the right approach. If you want to make a living as a health & wellness coach (and I know many of us do), then it's important that you charge what your services are worth.
It can be hard for new coaches--especially those who are just starting with their business or have been working part-time on their own for years--to come up with an accurate estimate for how much they should be charging per session. So let me help: Most health coaches should start at $50-$100 per coaching session and then increase their rates over time as their client base grows and becomes more established.
Here are some factors that can affect how much you should charge. You should also consider the type of clientele you want to attract when deciding on your coaching rates. If you're looking for high-end clients or people who can afford to pay a lot of money, then it's best not to charge too little. This will make it harder for you to attract potential clients and earn a living as a coach. The same goes for people who are just starting in their careers--if they're making less than $30,000 per year, then charging $100-$250 per session probably isn't realistic for them.
$100-$250 per session
The $100-$250 per session range is a great place to start if you're just starting your coaching career. It's enough money for clients to feel like they're getting their money's worth, but not so much that they won't be able to afford it.
If you have more experience and expertise than the average person just starting in the industry, then it's best for you to charge more than this amount--but make sure that your rates are still reasonable and affordable for both yourself and your potential clients!
If you are willing to work hard and be patient, you can make good money as a health & wellness coach. But it will take time!
If you're just starting your coaching career, it's important to remember that you don't need to make much money right away. The most important thing is to keep your rates reasonable and affordable for potential clients so they'll be willing to work with you instead of looking elsewhere!
$250-500 per session
When you are starting, it will not be easy to get clients. You need to be prepared for this and have a plan for how you will market yourself and your services as a health & wellness coach.
If all goes well, after about six months of hard work and hustling, you can make $250-500 per session (or more!).
But there is no guarantee that things will go smoothly or quickly; they very well may not! So my advice is: if money is important right now... don't do this! Get another job instead!
Keeping your prices low is probably best if you are just starting as a health coach. You don't have a reputation yet, so charging more than $500 may be difficult to justify.
The best way to succeed in this industry is to offer high-quality, personalized coaching services tailored to your clients' needs. If you have experience as a health & wellness coach, then consider starting your own business! You can start small and work your way up over time by offering services such as one-on-one sessions with potential clients, group workshops, or classes where they can learn from other people's experiences and gain confidence in their own abilitiesIf you are just starting as a health coach, then keeping your prices low is probably best. You don't have a reputation yet, so charging more than $500 may be difficult to justify. Also, potential clients will likely want lots of sessions to get results fast. Once they see results and feel they are making progress toward their goals, they'll be willing to pay more for each session.
$500-1000 per session
If you are a health and wellness coach and are thinking about charging more than $500 for your services, then it's likely that you're working with a higher-end clientele.
This can be good news! But it also means that you need to provide a lot of value for them to justify paying such a high price point. You will probably be working with clients who have more money than time, so giving them quick results (i.e., helping them lose weight) is important here.
It's important to remember that you're not just selling a product or service; you're also offering people the opportunity to change their lives for the better. So if you want your clients to afford your services, ensure your rates are reasonable and affordable for both yourself and them. Consider offering various package options to offer something for every budget. For example, if your services cost $500 per session, you could provide a 10-session package at $500 per session or a 20-session package at $250 per session.!
You can charge any amount you want!
You can charge any amount you want!
As a health and wellness coach, you should charge more than the average person. But if your services are not particularly unique or specialized, there's no reason someone else shouldn't be able to provide them as well--and at a lower price point. If this is the case for you, consider what makes your services unique and valuable before quoting an hourly rate.
If, on the other hand, your skillset is highly specialized (for example: if yours is one of those rare careers where experience counts more than education), then it may make sense for clients to pay more because they know they'll get exactly what they need from someone who knows exactly how things work behind-the-scenes in their industry/field/industry segmentation area of expertise.
Conclusion
You have a unique story to tell and a unique set of skills to share with the world. It's okay if your pricing isn't quite right yet; getting used to charging what you deserve takes time and practice. But don't let that stop you from getting started now! You can always revisit your rates later on if necessary--and in the meantime, your clients will be grateful for whatever amount they pay because they know how much work went into making their experience special.
