Master Trainer - Your Next Challenge

The title Master Trainer is bestowed only on those who have taken the next steps in their fitness careers.  Most jobs require a certificate to work as a personal trainer.  However, once you are in the door, you are competing for clients with every other certified personal trainer that works at your place of employment.  The question you should ask yourself is:  'What makes a client choose me?'

In many cases, the answer is simple.  Clients tend to choose the most qualified trainer for their needs.  If you specialize in sports, then you might not be chosen by an elderly client.  If you specialize in senior fitness, then you might not be chosen by an athlete.  So, what should you specialize in?  There are so many niche markets, that specializing in all of them is very time intensive.  ASFA recommends moving from personal trainer to advanced trainer and/or master trainer.  By advancing your credentials in a broader area, you may distinguish yourself as a master trainer and obtain more clients in niche markets.

Of course, specializing in niche markets by continuing your education in specialty fields is a very valuable tool.  Still, to distinguish yourself first as a master of your craft in the broader field of personal training and then continue on to specialty niche markets can be invaluable for your marketing and education.

Is it time for you to take the next step in your fitness career?  Is it time for you to become a master of your craft?


next post → ← previous post

Stay in Touch


ASFA® is endorsed by leaders in the fitness industry. Please check out our endorsements and partners page for more information!

Latest Fitness Posts

  • Stretching Certification: Different Methods

    Where you are looking for PNF stretching, Active Isolated Stretching, Dynamic movement stretching, Static or Passive stretching - We have you covered!  ASFA® offers a Stretching and Flexibility Certification for fitness professionals who are interested in learning how to make... read more

  • Speed, Agility and Quickness Certification

    Become a Certified Speed and Agility Instructor Today! Speed and Agility...  All athletes need both!  If you are a fitness professional that is thinking about specializing your training, you should consider training athletes for speed.  Being in full control of... read more