Are you looking for a way to grow your personal training business? Referrals are one of the most powerful and cost-effective methods for getting more clients. But how do you get those referrals? In this post, we’ll share seven tips that will help you get more referrals from your current and past clients. With these strategies in hand, you’ll be able to drive a steady flow of new leads and keep your business growing. Read on to learn more!
1) The best clients are referrals
Referral clients are the ideal source for personal training business. Not only do referrals come with pre-established trust and respect, but they are also more likely to become long-term clients. Referrals have already been “sold” on the idea of working with you, so they don’t need convincing. They already trust you, so your job is to get them excited about the experience and to live up to their expectations.
Referral clients can be more profitable, too. Studies show that referral clients tend to book more sessions and stay with a trainer for longer periods of time. Additionally, referrals are more likely to recommend your services to their family, friends, and acquaintances — leading to even more new clientele.
For all of these reasons, it is important to take steps to get referral clients. With a few strategic actions, you can significantly increase your client base without having to devote as much time to marketing or outreach.
2) Why referrals matter
Referrals are one of the most important ways for personal trainers to get new clients. A referral is when someone recommends your services to another person, which can lead to more business for you. Referrals from existing clients or from other professionals in the industry can be extremely valuable in helping you build your client base.
Referrals provide an extra level of trust and credibility to potential clients that you wouldn't get from other forms of advertising. When a trusted friend or colleague recommends your services, potential clients will feel more comfortable taking the plunge and hiring you. This trust can result in more customers who are more likely to be loyal and stick with you for the long haul.
Referrals also save time and money. Rather than spending time and resources on marketing and advertising, referrals will bring more business to you more quickly and cost-effectively. Additionally, people who are referred by a friend or colleague tend to be more satisfied with the results of their training, resulting in fewer complaints and fewer refunds.
Finally, referrals create word-of-mouth buzz about your services, resulting in even more referrals. A strong referral network can help you reach a larger audience and grow your business exponentially.
In short, referrals matter because they offer a number of advantages over traditional forms of advertising. They are more cost-effective, create a greater level of trust, and can lead to increased customer satisfaction and loyalty. Furthermore, referrals can create an exponential growth in your client base over time.
3) How to get referrals
When it comes to getting referrals for personal training, the key is to focus on the relationships you have with your current clients. Here are a few tips for getting more referrals:
1) Give referrals: One of the best ways to get referrals is to give them. Offer to refer your clients to other services that they may find beneficial, such as nutritionists, physiotherapists or massage therapists. This shows that you care about your clients’ overall health and fitness and helps build trust.
2) Offer an incentive: Offering an incentive to existing clients in exchange for referrals can be an effective way of encouraging them to spread the word about your services. You could offer discounts or free classes for successful referrals.
3) Ask for referrals: Don’t be afraid to ask your existing clients for referrals. You could ask directly after a session or send out a request via email. Be sure to make it clear what kind of person you’re looking for and what benefits they will receive from using your services.
4) Keep in touch: Staying in touch with your clients and keeping them up-to-date on new developments in your practice is a great way to stay at the top of their mind. Send out newsletters or updates about your services, as well as tips and tricks for staying fit and healthy. This will help remind them to refer others to you.
4) Give referrals
One of the best ways to get more referrals for your personal training business is by giving referrals. If you’ve built relationships with other professionals in your industry, you can benefit from their networks as well as yours. Don’t be afraid to reach out and offer a referral to someone who could use your services. It’s a great way to create goodwill, generate leads, and build a reputation for quality work.
When you give referrals, make sure to provide all the necessary details about the service that you’re recommending. Explain why this person or business could benefit from the service and how it will improve their life or business. Give the person or business enough information to make an informed decision.
Also, make sure to follow up after the referral. Ask your contact if they need any additional information and how the referral turned out. This will help ensure that your referrals are successful and that you build a reputation as a reliable source of referrals.
Finally, always thank your contacts for their referrals and express your appreciation for their help. A simple “thank you” goes a long way when it comes to keeping your referral relationships strong.
5) Offer an incentive
If you're looking to get more referrals from your current clients, consider offering them a reward in exchange for their referral. This can be something simple like offering an additional discount on their next session if they refer someone who books, or giving them a free session for every referral. You could also create a rewards program where clients accrue points for referrals and can eventually redeem them for a special bonus or gift. Giving something back to your clients will not only show them that you appreciate their efforts but also encourage them to keep referring more people to your business.
6) Ask for referrals
One of the best ways to get personal training client referrals is to simply ask for them. This can be done both in-person and online. In-person, you can simply talk to your existing clients about your services and ask them if they have anyone they can refer. You can also ask them to post about your services on their social media accounts.
Online, you can create a referral program and send it out to your existing clients. This program should include rewards for referring friends or family to your services. Additionally, you can add an email signature asking for referrals and include a link to your referral program.
Another great way to ask for referrals is to set up an automated email campaign. You can create an email that includes information about your services and incentives for referrals, and send it out to your list of existing clients. You can also include a link to your referral program in the email.
Lastly, you can use content marketing to ask for referrals. Create blog posts and social media posts that talk about your services and include a call-to-action at the end of the post asking readers to refer their friends and family. You can even provide a link to your referral program as an incentive.
Asking for referrals is a great way to get more personal training clients, but remember that it’s important to keep track of the people who are referred so that you can reward them appropriately.
7) Keep in touch
Once you’ve acquired referrals from your existing clients, it’s important to maintain a connection with them. Staying in contact with your past and present clients can help you to increase your client base, as it gives you the opportunity to keep their referrals in mind.
You can stay in touch with your clients through email newsletters, social media posts, phone calls, or even text messages. Make sure to keep it friendly and light, not too salesy. You don’t want to overwhelm them with advertising material. Keep them updated on new services or changes in the industry and be sure to thank them for their referrals.
Make sure that you don’t forget about the referrals themselves. Reach out to them periodically and remind them that you’re available if they need any help. Ask how they are doing and if they have any questions about personal training or fitness in general. Having an active relationship with both the referral and the referrer will ensure that you remain top of mind when it comes to personal training referrals.
