The fitness industry is a competitive one. You're not just competing with other personal trainers in your area but also with every other form of exercise out there—and even with non-fitness businesses that advertise their services as ways to get healthy and fit. So how can you make sure your business stands out from the rest? Here are some ways to boost your marketing efforts and make them more profitable:
Create a blog
Blogging is a great way to share your expertise, build trust and establish yourself as an expert. It also helps you stay relevant and current in the fitness industry. Blogging can help you attract new clients looking for someone like you!
You don't have to write every day or even very often, but having at least one post per week will keep people coming back for more information about what's going on in personal training.
Build an email list.
A list is one of the most powerful tools in your marketing arsenal. When you have an email list, it allows you to build relationships and nurture those who are interested in what you have to offer. You can also use it as a channel for delivering valuable content that will keep people returning for more.
For this strategy to work effectively, though, some things need to be considered when building out your email marketing strategy:
- How often should I send emails?
Ideally, sending out emails regularly will keep people engaged with your brand while giving them something useful every time they open their inboxes (as long as the content is relevant). Some trainers may opt for daily emails, while others might choose weekly or monthly intervals depending on how much time they're willing/able to spend creating new messages each week/month. What topics should my emails cover? This depends entirely upon what information would benefit potential clients most when considering hiring someone like yourself. How long should my message be?
The length of any given message depends largely upon what kind of information needs delivering and how much detail needs explaining within each piece; however, there are some general guidelines worth considering here, too: short copy generally performs better than lengthy ones because people tend not only stay engaged longer but also take action sooner after reading fewer words at once
Offer discounts and incentives to your customers.
- Offer a discount for first-time clients.
- Give away free sessions for referrals.
- Offer special rates for new or existing clients who last came in a while ago.
Offer a free session when you sign up for a package of sessions. This could be used to incentivize people to commit and book their first appointment.
Promote your services to local gyms, schools, and other fitness facilities.
As you're building your business, it's important to think outside of the box. Offer to train staff at local gyms and fitness facilities. Think about what they would need--maybe employees need to learn how to use new equipment, or their members want extra help with their workouts. Another option is offering seminars on different topics in fitness or nutrition (for example, how to get started with weightlifting). You can also provide workshops where people can come in for an hour or two per week over several weeks, focusing on specific exercises or routines to help them reach their goals faster than working out alone at home.
Get social media savvy.
Social media effectively promotes your business, builds client relationships, and connects with other personal trainers and fitness professionals. Use social media as a tool to share knowledge, expertise, and your passion for fitness.
Here are some tips on how to use social media:
- Create a Facebook page for your business (or personal profile if you need more time to get ready to go all in). This will allow people who are interested in what you do to learn more about it by liking/following the page or checking out photos of classes at different gyms where they live; it also gives them another way besides emailing or calling that they can contact the owner if they want more information about classes being offered at those locations!
Host a meet-and-greet at a local coffee shop or other public venue.
Host a meet-and-greet at a local coffee shop or other public venue. This is an excellent way to get to know your community and build relationships with people who may be interested in hiring you as their trainer. Bring some snacks and beverages to the event, invite your friends, family, and other contacts to attend, set up a table with your business information (including brochures), and talk about what you do and why it's important for people in the area--and ask attendees for feedback on how they see themselves benefiting from personal training services such as yours!
Takeaway:
- Include a call to action.
- Include a summary of the article.
- Use an action word such as "get started" or "start now" so readers know exactly what you want them to do next.
Now that you know the ins and outs of marketing your personal training business
It's time to start. The best way to do this is by testing a few different strategies simultaneously! Try creating a blog, building an email list, and hosting meet-and-greets with other local businesses like coffee shops or gyms. Once you see how each tactic works for your business - whether it's better for getting the word out about new services or keeping customers engaged - then focus all your efforts on those methods until they become second nature for everyone involved (including yourself).
