Email marketing is the best way to build your client base and keep in touch with past clients. But it can also be intimidating for personal trainers who haven't done much email marketing before. That's why I'm going to share some tips on how to get started -- or improve your current strategy -- so that you're sending relevant emails to people who want them, rather than filling up people's inboxes with spammy material they don't care about.
Don't forget to segment your email list.
One of the most important things to do is segment your email list. You can create segments based on the type of client you want, how much they've paid in the past and their location.
For example, if you want to reach out to clients who have paid for personal training services in the last year but haven't done so in over six months, then you would create two separate segments: 1) clients that have paid within 6 months and 2) clients that haven't paid within 6 months but did pay within 12 months. Then use these two different segments when sending out emails about upcoming events or promotions so that only those who need it see them!
Avoid sending too many emails -- it's good to give your audience a break every once in a while.
You don't want to send too many emails -- it can be annoying, and if you're sending more than one per week, you're probably doing too much. The best way to keep things fresh is by varying the types of content that you share (e.g., blog posts vs videos). That way, people will always look forward to what comes next!
You need to be careful that you don't overwhelm your readers with too much content. It's important to give them a break every once in a while. You don't want to send too many emails -- it can be annoying, and if you're sending more than one per week, you're probably doing too much. The best way to keep things fresh is by varying the types of content that you share (e.g., blog posts vs videos). That way, people will always look forward to what comes next!
Make sure you have permission to send emails.
You will need to make sure that you have permission to send emails. This can be done through your sign up form, or by updating an existing customer's account.
This is a great way to increase revenue by targeting clients who haven't used your services in a while but would still be interested in doing so. An even better strategy would be to send out emails that are more personalized and relevant to specific individuals, rather than sending blanket emails to everyone on your list.
It's important to note that if you're going to be sending out a lot of emails, then you'll need to make sure that your email provider allows for it. Not all do.
Make sure your emails look good in the inbox.
When you're using email marketing to get more leads, it's important to make sure your emails look good in the inbox. That means using a professional email address and making sure the subject line is interesting and relevant. You should also avoid using all caps, since that looks unprofessional.
Finally, make sure you have a clear call-to-action at the end of each message that tells readers what they should do next (like sign up for your newsletter or schedule an appointment).
If you are sending HTML newsletters with images and links inside them as attachments instead of embedded in text as plain text messages (which can sometimes get flagged by spam filters), then make sure these files are readable by humans when they open them!
- Make sure that you're sending emails to the right people. It's easy to send an email blast and forget about it, but if you don't keep track of who's opening your emails and engaging with them, it's likely that they aren't going to work as well.
Only ask people to opt-in once and make sure they know what they're signing up for.
- Only ask people to opt-in once, and make sure they know what they're signing up for.
- Make sure that your emails look good in the inbox.
- Avoid sending too many emails.
If you are sending emails to existing customers, make sure that they have consented to receive them. In the EU, this is defined as “opt-in” consent, meaning that customers must actively give permission for their information to be used.
In the US, this is defined as “opt-out” consent, meaning that customers must actively give permission for their information to be used. This is often done by adding an unsubscribe button at the bottom of your emails.
Personal trainers can use email marketing to get more leads, but they need to be careful about how they do it.
Personal trainers can use email marketing to get more leads, but they need to be careful about how they do it.
Email can be a great way for personal trainers to build their business. But if you're not careful with your approach and messaging, you could end up hurting your brand instead of helping it grow.
Here are five tips that will help you avoid common mistakes when using email marketing:
- Segment your list! Don't send every single person on your list the same content; segmenting allows some members (such as those who have purchased from you before) access only certain types of information while others receive other types of content based on their interests or needs. Don't send too many emails! If someone has opted-in for one type of message from me every week but I decide I want them to receive two new messages per day instead--well then we've got a problem. Make sure everything looks good in inboxes! Always make sure any images posted within emails look crisp and clear when viewed through different devices/browsers; otherwise people might think there's something wrong with their computer instead of viewing them as poorly formatted images which could turn off potential leads from signing up with us again later down the road once they realize how much effort goes into keeping things organized properly so no one gets upset over poor quality delivery options being offered during signups.
Conclusion
Email marketing is a great way for personal trainers to get more clients, but it's important that they do it right. You don't want to annoy people or spam them with too many emails. Your audience will appreciate that you took the time to learn their preferences and make sure they're getting what they want out of this relationship before signing up for any kind of program with you.
