Niche marketing is an essential element of the successful trainer’s business plan. And in the expansive fitness industry, niche market opportunities can seem overwhelming and difficult to decide upon. The American Sports and Fitness Association (ASFA) was founded to help experienced training professionals navigate the complex world of fitness areas, helping them to design a marketing plan specifically tailored to their unique experience and interests.
ASFA’s niche market opportunities include management, personal training to master personal training, as well as specific sports and areas such as self-defense, golf, kickboxing and more.
With niche market certifications, trainers can advertise to specific demographics seeking proven expertise in areas that will help them reach their fitness goals. ASFA certifications allow fitness professionals to easily showcase their skills, proving to clients that they are committed to staying cutting-edge and providing all the latest resources and knowledge to their designed workout programs.For busy trainers who spend most of their potential earning hours working one-on-one with clients, ASFA offers an affordable and convenient continuing education solution.