Niche Marketing: Boutique Gyms and Classes

What is Your Fitness Niche?  Maybe it's time to specialize!

One of the newest trends in the fitness industry is specialty fitness in boutique gyms or classes. Many clients are heading to specialty boutique gyms and studios instead of traditional gyms. 

The rise in popularity of boutique gyms specializing in niche markets is no secret. Gyms everywhere are opening up to just teach bootcampskickboxing fitnessindoor cyclingfunctional fitnessyoga, and ballet barre fitness. Are you ready to move to the next level of your professional advancement by specializing your knowledge base? Are you qualified to teach classes and just need the individual training required for specialty niche markets?

Either way, it's time to push your limits and explore new specialties. ASFA® online certifications make learning skills in a niche market extremely convenient! With independent study courses and an online exam, you can learn and test at your own pace.

Fitness is clearly trending to emphasize more diverse and niche markets. The better qualified and prepared you are has a direct relation to your marketability in these areas.

Whether you plan to offer running fitness classespersonal traininggroup trainingPilates, or opening your own specialty gym, ASFA® provides qualification exams to meet your needs!

Niche marketing, continuing education, a solid advertising and marketing strategy are the fundamental building blocks to growing your business and maximizing its potential. Do you need help with an advertising plan or fitness paperwork? Check out ASFA's certifications page and our ASFA Fitness Professional Kit.

With Human Kinetics text/manuals/DVDs (Text and Manuals Page), ASFA®'s certification exams and ASFA Fitness Professional Kit, you will have all the tools you need to optimize your fitness potential!

ASFA® Certifications

For a list of all of our certifications, just click: Fitness Certifications

To see our Personal Training Certification, just click: Personal Training Certification

Back to blog