New Years Resolutions!
We all know how everyone makes the New Year Resolution to lose weight. But how many actually follow through? As a trainer this is our prime opportunity to make the right impression on potential clients. Especially in our current economic condition, people need to know they’re getting their money’s worth. As a trainer you need to be prepared to meet the clients needs. These needs could vary widely. Take the time to improve your skills and marketability by adding specialized certifications to your credentials.
Niche marketing is an excellent way to set yourself apart from the average. There are many special populations that need certified trainers to meet their needs. Baby boomers are one of the fastest growing segments that are finding their way to fitness. For example many will be looking how to improve their golf game or get involved in water aerobics. Find a niche and what interests you and you may find your path in the fitness industry.